How to start your own business
Hi, this is Barbie Joe, and you are listening to don’t get lost in the laundry. This is a show for busy moms and families, where we talk about household order and function. We’ll discuss tricks of the trade and systems to improve family life and managing a household.
Hello everyone. Welcome to the podcast today. I wanted to share with you an interview. I just did recently with Shanna Goodman, she’s an amazing entrepreneur and she has created a tool that is so, so handy if you are a professional organizer. So anyway, we’re going to dive deep into my process of attracting high paying clients.
Now I built my business from ground zero. I had nothing but designed. To make a difference in my family’s lives and a skillset that came naturally to me. And what I was able to build from that has been just amazing and such a blessing in our lives. So this interview we kind of uncover my process of how I did that.
So I wanted to share that with you guys as well, because I know you’re busy moms, managing households, raising babies, and working from home. And I. This might inspire or give you some golden nuggets to apply to your business. So enjoy. Hello, welcome to the show
today. Today we have Barbie
Joe hatch with us.
She is a
personal organizer and life coach serving the busy moms by simplifying their self and their space. So they can go from overwhelmed to organized Barbie. Joe is a mother of five children and a farmer’s wife. Hi Barbie. Thanks
for joining us today. Hey, thank you so much for having me. Of course,
I’ve been really excited to talk with you in depth about about your journey, about your business.
And I when I saw that you were a mother of five and a farmer’s wife on your, about page, on, on your website, I was like, I need to know more about this.
Yeah. So how did, how did you go from
being super busy with five kids into professional organizing and then this online business of teaching other professional
My gosh, it’s been a journey. So about five years ago. I remember standing in line at a government office applying for assistance. And you know, that feeling when you just feel like despair and you’re like, how did I get here? Well, we had had two failed crops in a row and. As a farmer in that industry, you’re always prepared to have a bad year, right?
So you always have a chunk of savings to survive in case you have a bad crop. Well, we had two in a row and so it literally wiped us out. And I remember being downtown in this grody office, surrounded by, you know, the best of the homeless in El Paso, Texas with my little kids and hacked. I D I don’t need to be here.
I should not be here. What can I do to help my family? So this doesn’t have to have, and then I was just reflecting on evil army. It was so hard on my husband. It took such a toll on him, physically, emotionally, and I thought, you know what? I would love to be able to retire him. So that farming was just a hobby because it is something he loves.
With the pressure of having to work for mother nature. Oh my gosh. You can’t even imagine. Yeah. Yeah. I come from a
long line of ag people
and ranchers actually. So yeah, a bad crop
something happening with cattle, unexpected expenses with either those cattle or with other livestock and it can bring you to your knees almost immediately.
Absolutely. And more times than not. Yes, that is the case. So, and then we’re international art farms are across the border of Mexico is fourth-generation farmer. And so you have to deal with the devaluation peso to the dollar and all of that as well. So it was just there’s a lot. And I
remember thinking I want to do.
I need to contribute.
We have a growing family,
big family, I need to do something. So I remember standing there just thinking, what can I do? What could I do to earn money? And, you know, I thought I need to jump into something that’s already existing with MLM or something. That’s already going. So I did, I dabbled in that for a while and it just didn’t fit.
It. Wasn’t a good fit for me. And it wasn’t until
I had a little aha moment
and I was reflecting back to my childhood. I grew up a dancer. I, and I was an athlete. I played tennis. I swam, I don’t, I was in all the things. Right. And I was thinking whenever I wanted to get good at something, what was the first thing we did?
We hired coaches, right. That could help develop that skillset to Excel in that sport. And I thought I shouldn’t be any different for business. So I reached out to my very first coach business coach, and this was a whole new concept to me. Sure. So it was kind of skeptical, you know, I was like, okay, here we go.
And we set up our first meeting and very first question she said is what. What could you see yourself doing for the next 10 years? I was like, whoa, I don’t know. I do a lot. I’m a mom of five. I hardly have time to sit down. I mean, I had to think about it for a good hard minute. And at that point in life, we were on our nights.
We were in the middle of a move and, you know, half our life was in a box and we were in between two houses and I was on this phone call sitting in a corner on a box. And I remember looking around thinking, I love this. I love being in this type of environment where I get to organize everything. I knew where everything was.
Everything may have looked chaotic and in disarray, but I was calm within the storm. Yeah. I had a system and our system was working. We were still thriving. We’re still able to function our day-to-day lives, even though everything was packed up. And I was like, you know, I could do this forever. I love organizing.
She was like, there you go. There’s your business. I can do that. I can
stop. I was shocked. And then I was like, but wait, Okay. Let’s work for me, right? Like who am I to go knocking on someone’s door and say, pay me to organize your house? Who am I? I thought I had to have some big certificate to pull them on the wall years of experience, you know, all sorts of endorsements. And it took a hot minute for me to be like, chemist really worked for me.
Like I’m just a farmer’s wife. I’m a mom of five kids. Then out of the house or, you know, close to 20 years. So I had to really dig deep and be like, you know what? Yeah. Let’s let’s figure this out. And that’s when I was introduced to Marie Forleo and she’s amazing. And I love her book. Her book is entitled.
Everything is figureoutable. She was interviewed on Oprah. I love Oprah. I always watched her growing up and I always wanted to be like Oprah. So I read her book and I was like, you’re right. Everything is figureoutable. If you want to add enough, you can figure out how to do it. And another tip that she gave inside her book.
Who do you want to become, really think about who you want to be. And I was like, I want to be that successful home organizer. I want to be able to retire my husband. I want to be able to contribute to our family financially. And she, then she goes deeper, you know, she’s like, okay, what does that feel like?
What does that look like? What do you trust? Like what do you eat, where you shop, you know, who do you associate with start acting like that person now? I wait. I was like, oh my gosh. You’re right, right. Let’s do this. So I remember, I was like, okay. I was looking in my closet. I’m like, I gotta, I gotta trade all these leggings and sweatpants in for them.
Real pants. I, to start like real, real pants is always the first step. Right, right. And real shoes. So I got to start dressing the part. If I’m going to be this professional, I got to start acting apart. Right. So I started dressing apart. I started associating with people that I wanted to work for. And I knew very early on, I didn’t want to be working in like a CPS situation where in borders very early on, I wanted to be the interior designer of the storage solutions and to just take people’s homes and lives to the next level.
Right. So I knew that right out of the gate, which was a huge blessing. I did have a few learning curves along the way. I’m not going to lie, but I said, okay, where did these people have. Where do they work out? Where do they have lunch? You know? Where I started to go and I started to meet these people and associate with these people.
And eventually they became my clients and it was amazing. And I was able to build this, this business from nothing. And that was really incredible, but I will say that. Chorus resistance along the way. There was that, you know, lack of support because anytime an entrepreneur is like, I’ve got an idea.
Everybody’s like, okay, sure, sure. You too, you know, cute little idea, a little hobby that you want to play with. Go, you know, play with your toys in a sandbox kind of a thing. Okay. Then I heard this story and it was mind blowing to me. It’s called the turtle and the drafts. So a giraffe has a 25 pound heart because it has to pump blood up a nine foot neck.
So it has this very large heart rate. So anytime a giraffe lowers its head below the heart. It could easily lose consciousness pass out. That’s why you don’t see giraffes over often
interesting. So I want to introduce to you then the turtle right here comes the turtle and the turtle is very low to the ground and very, you know, within its little shell.
And how often are we as like the visionary and the dreamer? The giraffe told to. Stooped down to the turtles level, because everybody is telling you, you can’t do that. Who do you think you are? That’s not going to work. It might be fun for now, but it’s really, nobody’s going to pay for that. You can’t do that.
Oh, you’re you think you can, but you’ve never done that before. So why do you think you knew that now? And we’re, we’re trying to come down to the turtles level and be like, oh, you’re right. You’re right. But guess what we are. We are drafts and we have to stay at our level. Otherwise we will lose consciousness and die.
I love that. I have not heard that story before, but I love it. So, I mean, there’s nothing wrong with the turtle, right. But that is just the turtles perspective. It’s a very different perspective than the giraffe’s perspective. And we can appreciate it for what it is, but in reality, We’re drafts. And our perspective is on a whole nother level as an entrepreneur.
And we have to just embrace that and stand with that and recognize that you know, what we are here and that there are other drafts that we can go and get support from and, and find that community of support, but that we don’t need to be taking that from the turtles. So anyway, that. I love that really helped me get over my roadblock of, you know, all the things I don’t have time.
I don’t have money. I don’t have support. You know, everybody thinks this is just a flu flu idea that really gave me a vision of, you know, what I’m just thinking on a whole nother level. And I need to find other people that are up on this level of. To help move me forward. I love that. And it’s, it’s amazing,
no matter what the small business, no matter what, it just seems like these, these self-doubt, these self-doubts and maybe it’s especially as women, these self-doubts
creep in and
question kind of our ad audacity to even,
I do remember early in my business.
I love it was not my husband’s, but someone
said, well, what experience do you have in that? Or like, why would, why would somebody pay for that?
And I remember just being
Like you actually put that in words I know. And it like crushes your dreams. Cause it’s not like you’re doubting yourself every step of the way as it is, you know?
Right. So anyway, I have to read this too. It says, okay. When you are built to beat. The tall and that’s what we are as entrepreneurs. We are built to be tall as the drop, and we will endanger our position and we lower our perspective. I like that. So, yeah, there’s nothing wrong with the turtle. They’re just reporting from their perspective.
Right. And we are too. So we’re just going to stay on our level, stay on our level, stay on our level as others. And you can’t have. Inform your decision as a draft, if they’re turtle. Right. Right. And you can’t explain to a turtle, a giraffe decision. I mean, it just, it doesn’t really work that way. They don’t really understand.
Right. And that’s okay. And it hasn’t there been,
I don’t remember. I don’t remember if this is a story or if it was just kind of a graphic or what it was, but I’m just kind of, I’m just remembering this visual of different kinds of intelligence and, you know, some, you know, some are squirrels, some are fish.
One’s not going to thrive in the same environment as the other. And it’s not that one is good and one is bad.
that they’re different. And so they thrive in different situations.
I love what
you’re, that’s kind of the, what you’re saying with the perspective too. It’s not that one is massively superior to the other.
just, there are no different France. Yes. And so that took me a minute to realize, okay, I’m not finding that perspective within my walls of norm. Support, right. Typically go for support. Right. So I had to go outside that and find that and thank heavens for Facebook groups and, you know, networking associations and things like that because they do exist and it did take guts to leave my comfort zone and go find that sport.
But once I found it, I was. Okay. Now I can thrive. Yes. I remember
finding a group and kind of taking a deep breath and being like, yes, people, these people understand me. I don’t have to explain why I’m doing it or what I’m doing. Like people just get it. And that is it’s so nice to feel. Understood.
Yes. They don’t understand what it is. Right,
right. Oh my gosh. I remember my younger daughter she’s nine she’s nine now, but this was probably a few years ago. Something, something was said about working all day and she’s like, mom, you don’t work. You just, you’re on
your computer all day. I get that too.
I get what I’m doing on my computer. I know I’m not playing solitaire. Sorry. Yeah. Right, right. Oh my gosh. Totally. I have a question for you. Yeah. So you
said. And you started thinking like the person that you wanted to become and you started showing up in the places where those ideal clients hang out.
What did that look like for you? Was it certain groups? Was it a certain place? How would somebody put that into
action for themselves? Oh, I’m so glad you asked. So I’ve actually built a full process around this because it is so important once you’ve identified who it is you want to work for or serve.
This is like the key elements here. And I call it my polished professional process and okay. It consists of four steps. And I know we talked about some of these impacts. They are so they’re basic and yet they can go so deep, but like step one is what I like to call a law, a listed assessment. And that’s where your.
You don’t have that business confidence. You don’t have anything to really set you apart, so to speak. And so you’re feeling kind of like, well, who am I? You’re kind of in that head space, but once you start. Posting yourself, listing yourself everywhere. And I’m talking like Google guilt, self talk, you know, all the places you can list yourself.
That’s when you start to be like, Hey, you know, I am a legit business owner. I do have confidence in my skills and my abilities, and I can improve somebody’s life with whatever the services I have to offer. So that’s my first step is I can’t get a. Because you are just listing your business, you are naming your business, you were getting professional headshots, you were gathering testimonials.
I remember the first time I asked for testimonials, I hadn’t done anyone’s home home yet. So I just said, Hey, you know, I was trying to build a Google listing and I reached out to friends and family. I’m like, Hey, will you guys write me a review on just my character? And my word, because I hadn’t done any work.
So just write me a review on my character. And they were like, yeah, sure, no problem. And I got immediately nine reviews right off the bat. That’s amazing.
Well, and what a great first step, because so many people probably feel like whether it’s professional organizing or another service-based small business is that they have to have this portfolio of like befores and afters.
They have to have this portfolio or. Of testimonials speaking to the work that they do. And that can be kind of paralyzing at the beginning because you’re like, well, how do I get reviews? You know, how do I get work if I don’t have the reviews, but how do I get reviews
without that word? Oh, it’s like the chicken and the egg.
Right, right. Yeah. That’s a great idea. So that really worked for me. And then step two, I like to call the pretty pleased program. And that’s how you ask for referrals. So once you are getting into these homes, you have to set up a way to ask for referral. And at first I was like, eh, it seems icky and spammy.
I can’t do that. So it was like, you know what? There are ways to do it that are actually like you’re gifting. Your client, this amazing opportunity to refer you to somebody in need, and they’re going to be rewarded for it. You know, you can offer them all kinds of fun things and exchange, and it’s giving you the social proof more testimonials, and it’s getting you a calendar full of clients without having to go knocking on doors.
Basically, they’re going to be coming to you. Right?
What kind of referral incentives do you do?
What’s your referral program? So I love to offer discounts. Like, Hey, if you, the next customer you bring in my door or bring my way, I will give you 10 to 20% off your next session with the nice, or you can do promotional things for seasonal, you know, gift cards and things like that.
And be like, Hey, if you give one, you gift one, you get one kind of a thing. You can do so many fun, different creative things, but then referrals asking for that referral won’t seem spammy. It will be like, Hey, here’s a gift for you. And in exchange, I’ll get something back. So I love to do that. Okay. My third step is what I like to call the social light system.
And this is when. You, you know, you’re in this place where you don’t feel relevant, you don’t have a voice, right? You don’t really have a platform. And so we want to get you not only like popular, popular airflows, but like positioned as an expert in the industry. And so we do this using the socialite system, which is utilizing social media, right.
We’re utilizing our personal profile. Which is valuable real estate that is often overlooked. We are building Facebook pages, professional business pages. We are joining Facebook groups and we are utilizing, you know, things like hashtags and your profile picture could be a call to action. I mean, just so many things inside that because we want to position you as an industry.
Even if you’re just starting out, no one needs to know that you’ve only been in business for six months. Right. And if you’re, and
if you’re going down this path, you have some level of knowledge or
that you know, that other people don’t. So you were saying you were in the middle of your ninth move as a family, I’m assuming.
And so you had created systems to make that something. Your family could get through without stress. And so even that is expertise, sharing your story of what you’ve done thus far,
his expertise. And a lot of people don’t recognize that their talents and skills are an expertise and the other people don’t possess those talents and skills because it’s so second nature to you, right.
That you don’t see it as such. Right. It’s like, you just, you don’t value your
own. Cause you’re like that anybody
has had that. Exactly. But there are certain strengths that people do not possess that you could offer them. And it might not seem like anything to you because it comes so naturally, but it really is a valuable service or knowledge or gift because there are many people out there that don’t hold those same strings.
Okay. And then my last step is, so you don’t feel that overwhelmed with having to get it all done. We want you to have less work and more off, right? So that’s the ultimate goal. And I was reading a book, I think it was called seeds of greatness. And one of the seeds of greatness was to never have to do anything.
It was oh, I can’t do this by myself and to always keep it simple. And oftentimes we think you have to figure it all out on your own. You don’t, you don’t. And that’s what I like to introduce the partner profile. And. All about collaboration, finding strategic partners, collaborating with people. So you don’t have to figure it out all alone on yourself, all by yourself.
You have other people to bounce ideas off of other people that can contribute to what you’re doing and make it even better. And it ultimately leads to less work for you and a greater payoff. So I like to talk about, you know building your wheel. Of service professionals that fall in to your strategic partner, wheel wheelhouse and coming up with incentives, reaching out to influencers.
I like to create my top, my dream 100 as Russell Brunson points. And it’s the list of my dream. 100 people that I would love to collaborate with someday and to just start building relationships. And then, you know, you’re leveraging other people’s email lists and their audiences. It’s such an important step that is often overlooked.
I’m thinking through who kind of at
a local level you would partner with to Further your to further your
I think we’ve talked, you and I have talked on our own before about those being a kind of like luxury
service providers, who specifically have you been really
successful reaching out
to and partnering.
So my first collaboration was with a realtor and we came up with this system that anytime he had someone buy a home, as part of hiring him as their realtor, he would gift them a two hour session with a home organizer to help them put away, unpack and put away. Basically that is
amazing and way more useful than.
The bottle of wine that sometimes they give, which don’t get me wrong. I love the bottle of wine,
two hours to have somebody
help you organize and
unpack. That’s amazing. Yeah. And so they, he just kind of built it into his incentive package to hiring. And it set him apart as the realtor, because nobody else was offering that.
So how did you reach out? How did you how did you find a realtor that was a good fit and how did you reach out to them? And then what did that process look like to kind of get them on board?
So. I joined a tennis league when we moved down to Texas and I realized that that was one of the best ever, because that’s where all the people hang out that are purchasing and hiring these professionals, going to ask you, I wrote down here where your clients are, what did this look like?
The golf course, the tennis courts. Yeah. It was like the country clubs. That’s where I wanted to be. So I joined this tennis league and anyone could join it and I played tennis my whole life. So I was like, sweet. Let’s do this. So I met a girl on there and we went and had breakfast one day and she said, yeah, I’m a part of this.
Association where we network once a week. And I’m like, that’s really cool. I called, she said BNI. And I was like, tell me more. So she invited me and they have chapters all over the world and I went, and it was this amazing group of business owners. And you network. And they hold you to it. They make you refer each other and they make you get to know each other and use each other’s businesses.
And I was like, this is so cool. So good for local
service providers. Cause then they even group you with like home services.
Yes. Yes. Amazing. And that’s how I met the realtor. And so we were put into a little subgroup of we had an AC guy, we had a home security girl. We had a, a home painter. We had an interior decorator.
We had a water softener guy. We all worked together because we were all in the homes. So it was really easy. And we had a floor lady. So whenever she went in to replace someone’s floor, she could easily say, oh, you know, I could see your painting. I know someone who could do that for you or. Hey, I see.
You’re just moving in. I have somebody who can help you unpack and put this all away. So we were constantly referring each other. And that is like putting your business on autopilot and hiring workers without hiring workers. Definitely. Yeah. They’re, they’re kind of your your Salesforce. Yes, it is so good.
Yes, that’s right. So, yeah, I call this my polished professional process. And so these main four steps are basically what I have put together. I’m actually teaching all of this in depth in a four hour live masterclass that anyone can join for doing that December 11th at 1:00 PM non-standard time. And it’s not going to be four straight hours.
We will take breaks. We will do Q and A’s in between, but we’re going to dive deep into all of these steps. So you can walk away with immediate results. That’s
amazing. And is this something that would make the most sense if you’re just getting started or if you’re, if you’re even just kind of curious about becoming a professional organizer or who’s
You know what, I really sat and thought about this because I wanted to help the organizer who was just getting started, but then I always already, you know, wanted to work with the existing organizer. And it ultimately can work for both. Okay. So whether you’re just getting started or already an established service provider, it can just take you to the next level.
Great. I have, I have
some questions on
Some logistics. So
with the referral incentive in particular you know, we talked through asking for referrals, offering a 10 to 20% discount, a seasonal gift card, give one gift one, et cetera. How were you letting your clients know about this opportunity where you posting it on social?
Do you have an email list of past and prospective clients? How were you getting that information?
Oh, so glad you brought this up. The email list is so important. That is your number one asset as an entrepreneur or a business owner in general start collecting people’s emails because social media, as we know, can disappear overnight.
And you don’t want your whole business living on somebody else’s platform. So collect those emails. I do. I have a big email list because the very first thing I did. Create a lead magnet. And we’re like, what the heck is the lead magnet? I did a checklist. I did a tidy checklist. If you want to stay tidy, here’s a checklist.
Simply download it in exchange. Can I have your email address? And I had that kind of set up on my social media profiles. So anytime someone found me, they were like, oh, what’s this. And they were immediately able to access that. And then I was growing my email list at the same time. So yes, I would utilize the email.
Yes. I would say reach out to that low hanging fruit. I hated this term when I was in MLM, but that low-hanging fruit are your previous clients. I chat to them. Well, yeah.
Being in marketing strategy for years and years. I mean, I can’t tell you how many times that we’ve talked about with clients that your existing clients are your best and quickest source of your next sale, whether it is expanding services to provide them more opportunities to do business with you, or if it’s them referring you, people like them.
That is the literally the
case. Yeah. So utilize that. I reached out to every single client, one on one individually, message them called them, whatever it took and then asked, just ask, I mean, what’s the worst thing that could happen. Or they don’t respond. I mean, that’s it right? Or they do. And you have another client, you know, exactly.
That’s great. Something that we created we launched a member website about a month or two ago called organized it’s organized dot amp now.com or pro organizer marketing.com just to make it simple. Hopefully that’s not confusing. My idea was to make it simple.
That was great.
But one of the things that we include in there are of course, social media templates and graphics, and you know, all of these kinds of strategy pieces and captions and hashtags and all of those things.
But one of the things that we’ve gotten a lot of really great feedback on too, are the scripts that we include. And one of the scripts is how to ask for testimonials without feeling awkward. And then another is how to ask. Oh, I know the other one. It’s how to follow up on it. An unpaid
What are these scripts that we’ve
already created that we can
share to make it less awkward? It’s amazing. Oh my gosh. I love that.
I have a question about. Tools that you have used. So for instance it sounds like you have a process for collecting emails with that lead magnet checklist. That’s amazing.
And that goes so far in you just being able to capture people that are interested in your work. What what tools did you use? Do you use MailChimp for email? What do you
use? Okay, so when I first got started in business, Was following Brooke elder. She was somebody that I really admired. And so I wanted to model my business after her.
And then that kind of led me to Amy Porterfield. And I was like, I want to model my business after her. So it just kind of took the next step, the next step. So I did what they did. So I use active campaign for my emails. I use ClickFunnels for my Salesforce. I use the number vault for my membership platform.
And I mean, there are so many out there so many, and I have tried a few of the other ones like Kartra and kid jobby and. Lead pages and you know, all the other things, but these are the ones that I have found are best for me. Yes.
And some of those things are super helpful once, you know, if you go down the path of having digital resources or like online courses, that sort of thing for someone that’s local service provider offering a lead magnet,
A simple, probably a simple email service provider at first would be helpful.
A lot of clients I know use like WordPress and then MailChimp integrated with WordPress to do those. Did you did you
find active campaign to be pretty easy to use? Oh my gosh. It’s so simple. It’s so simple. And it’s very visual too, so you can see how everything sets up visually, which I appreciate.
But to create your lead magnet, canvas has been my greatest tool. I read it every day. It’s amazing. I recommend it about everyday too. Yeah, it’s incredible. And there is a free version of it, so yes,
yes. That was another thing with our templates and resources on organized pro marketing. Pro organizer marketing.com is that we created tons of exclusive Canva templates.
And a question that we get a lot is do you have to have the pay to Canva and you don’t, you can do so much with the free Canva, the free Canva account. And also later, later.com has a free account. So,
can use that to schedule all your posts.
That’s so cool. I
often recommend this for social media presence and visibility is use Canva as much as you can, and then use the free version of later to schedule, because you can put in, I think, one whole social profile,
That you can schedule.
So then what I do and what I tell clients to do is actually just batch, like sit down and a two or three hour time period. Just kind of jot down all of the kind of education pieces that you can think of and use that for marketing and create your Canva, social media graphics, download them as PNGs.
You upload them into later. It’s it’s really just a drag and drop it’s even uploading sounds more complicated than it is. It’s
really just a dragon. That’s true. Awesome. Yeah. And you can
get, I mean, I do three to four weeks at a time and a two to three
hour setting and that’s being organized on, in a digital way.
Content creation can take up so much time, absolutely much time. So the batch is key. Yes and well with,
You know, pro organizing, being as physical as it is as physically taxing as it is. It’s hard to, at the end of the day, after being with a client all day, sit down and be like, okay, What do I do for social media right now?
You know? And then you’re constantly kind of always behind on getting information out there and it can be really draining
and that’s why we created the resources that we did. It’s awesome. And your resources are incredible. I use them. I love them. Oh, I’m so glad. Thank
you. My passion really is to make marketing easier so that.
Pro organizers and other service-based small business owners can spend more time doing what they love and less time just like staring at a blank screen, wracking their brain on what to
post and when you’re providing the service as well, you’re physically drained, right? Sometimes your brain just can’t go.
Right. Yeah. It’s such an amazing tool.
Something else that I have seen a lot be really effective in, in this kind of industry is offering education kind of as your marketing. So maybe organization tips or tidying tips, has that been your experience and, and what sort of educational tools have you created?
Or not educational tools, but what sort of education do you share
to map and market your business? Oh, this is so good because organizing is still kind of a taboo thing. Like I just went down to the bank to open another, a business account and. They were like now, what is it that you do? And I said, I’ll have a professional organizer.
And she’s like, oh, okay, cool. She writes it down, you know, blah, blah, blah. She called me later that evening. And she’s like, what exactly is it that you do? And I’m like, okay, I am a interior designer. Of storage solutions or a decluttering coach. She was like, oh, you know, light bulb, boom. So a lot of people don’t even know what professional organizers are when I first got joined BNI.
We’d had to go around the room every week and say who we are and what we do. And everyone was. You’re you’re like a housekeeper I’m like, no, no, no, no, no, no. So there is a huge piece of that puzzle is the education piece, because so many people don’t know who Marie Kondo is. They don’t watch the home edit on Netflix.
They don’t know what a professional organizer is or does. So we have to educate them even though. It is an $11.2 billion industry and rapidly growing. There are still so many people that don’t understand what it is. There are, I think 152 million. Homes across the U S and only like 4,000 professional organizers.
Wow. So it is a very growing booming industry, but we are still at that ground level where we’re educating people along the way too, and telling them what it is we do. So how I do that. Okay. I love to get. My social media and do lives and be like, Hey, check out this pantry before and after, or watch me do it.
Or I’ll put together a little challenges. Like, Hey, you want to get your whole house organized in five days, sign up for this little challenge and we’ll do a little piece every day. And then they’re learning, oh, this is what organization’s all about. And so things like that. And then I through BNI was able to meet.
An editor of a local magazine, and now I’m a contributor, a regular contributor to the magazine. So I get to write an article every month on organizations, we did the home office, we do the holidays, we do your closet makeover, you know, just all the things because we have to educate. So wherever you can, I’ve spoken to women’s groups.
I’ve spoken to church groups just wherever you can share your message. Do it? Yes. Well, and that’s,
what’s so nice about this kind of being an emerging industry still is that it can be. We can create so much so much of our promotions around education, which is what we need to be
doing as small business owners.
we need to be doing about 80% education and maybe 20% promotion. And I’m guilty of it. I mean, I know if I’m in a season where I’m really busy sometimes I forget and I just. Put some promotion, promotion, promotion,
and then I’m like, oh shoot, what am I doing? I need to be
telling people how they can make their lives easier with
the things that I have.
Yes. And that is such a big piece of it, such a big piece. And now that, you know, I’m transitioning to helping the organizers build their businesses, I have to do the same thing. So it’s kind of that whole pivot. Yes, you have to focus, but yeah, there’s always an organization not organized education always.
Well, and something else you were talking about with the writing the monthly column or writing the regular column for the, was it a local publication?
It’s a magazine here locally in El Paso. Okay. So that’s
something that can further your social proof too. So of course, I’m sure that in your column, you always include your Instagram handle or your website or those things, how they can contact you to ride services.
And then you can also list that on your website. Social proof, like continuing to prop up your expertise in ways that you don’t have to say I’m an expert, you kind of have this other social proof that allows you to say that.
Yes. And that is so important. That’s a great idea. And it
doesn’t have to be big fancy media.
I mean, as local service providers, we want a local audience you know, a real simple or Oprah magazine when it was an exempt existence. Those things can be good. Credibility boosters, kind of that get that gold stamp of expertise, but really it’s the regional and local publications people that are actually reading.
And in your service area that you want calling you and
reading all of that.
Well, this has been very informative. I love your process. You said that you’re doing a four hour masterclass on your process, which is the powerful professional
process. Is that right? Polished professional Hollister professional process.
I love that. Everybody is welcome. You don’t have to be in the organizing industry to benefit from this. Honestly, anyone who has any sort of professional service they offer could benefit from this masterclass.
Excellent. Well, I will include a link in the show notes for people to go and sign up for that.
You can find a Barbie G. On her website, Barbie, joe.com B a R B I E J o.com. You also have a podcast called don’t get lost in the laundry with a ton of resources, which is
amazing. Well, where else can people find you Instagram? Facebook? Yes. I’m on Instagram as a Barbie Joe dot hatch. And I’m on Facebook as Barbie Joe.
great. And then do you have a link for that, for that masterclass or should I just
include it in the notes? Attract? No attract, sorry. High paying clients don’t work. Awesome.
Attract high paying clients.org.
Yeah, that’s perfect. Well,
thank you so much, Barbara. Jo, this has been
fantastic. Thank you.
It’s been a pleasure to be with you. Thank you for listening to don’t get lost in the laundry. Don’t forget to check out my firstname.lastname@example.org. And if you liked this episode, you’ve got to subscribe. I’d love to have you join me. Bye for now.